Rodny, a Chilean Brazilian designer based in California, started his career as Graphic Designer back in São Paulo, Brazil, working along top designers and studios, later moved to the Advertising industry where he worked as Art Director. Backed by his design background experience he brought creativity and a keen aesthetic sense to marketing campaigns for brands like Nike, MTV, Adidas, Portugal Telecom, Honda, LG Electronics among others.
In the last 10 years transitioned to Digital Design due to the high demand for interface designers in the SF Bay Area. Collaborated with Product and Service Design teams, delivering visual design for web and mobile apps, IVI systems, and enterprise software products. Concepting and designing UI components, functional specifications, interaction and design styleguides for a wide selection of companies.
With over 15+ years in the industry achieved delightful and consistent design products across multiple disciplines and industries, from smart local businesses to global R&D labs, from big agencies to in-house creative teams.
Brand Identity Systems
Visual identities, branded UI design and styleguides
Useful and beautiful macro and micro-interactions
Print & Editorial Design
Craative typography, smart layouts and clever compositions